Released on 16 September 2020, Apple’s iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to come!The delayed new iOS 14 opt-in processes, penned in Forbes as ‘Facebook and Google’s worst nightmare’, have been penciled in for January 2021.
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Retailers, restaurants and service providers: Get on board with App Clips
You can now create App Clip codes for your customers. App Clips are a customized, slimmed-down app which customers can scan with their iPhones to call up the software to complete a specific task – such as buying a coffee, paying a parking meter or renting a scooter. For simple transactions where convenience is key, marketers can add value with App Clips.
App clip iOS14
A challenge for Apple Music, Apple TV+, Apple Arcade gaming, Apple News+, iCloud storage or Apple Fitness+ competitors
As customers adjust to the recession, some subscription services may have already witnessed a decrease in sales.Coming in at just under £15/month for an individual subscription (or £30/ month for 6 users), this bundle offers customers a great deal on the 6 services. As mobile service bundles become integrated into our mobile lives, marketers may want to consider other opportunities for similar partnerships to defend their market share.
iOS14 Apple maps
The opportunities of AR for tech-savvy retailers are endless. Already, early adopters IKEA have released their own ARKit e-commerce app to enhance in-store and mobile shopping experiences. The question is: could your business be adding value with AR?
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Clear cut customer opt-in policy
With the rapid adoption and integration of digital advertising, it is not surprising that privacy has been hotly debated. One point of differentiation for Apple is its promise to never motenize customer information, out of respect for privacy. Now, it’s arguably much easier for Apple to make this promise, as a hardware and subscription software business, as opposed to free service providers. With this in mind, Apple is pioneering a new approach to customer privacy rights with respect to app tracking transparency, kicking off in January 2021, as it outlines below.
“iOS 14 will require every app to get explicit permission from the user before tracking them or accessing their device’s advertising identifier… When a user does not give consent to be tracked, the user’s IDFA [Identifier for Advertisers] will appear as all zeros, and the requesting app will not be allowed to track them.”
